contact 
Polaris
NOVEMBER 25, 2014
” You can also consider other contact traits. Recall that Betty the book-keeper is not a decision maker, while Allan the accountant is. This difference had a significant impact on their personal “bottom lines.” Betty wants to look good with her clients. Allan wants to deliver the bottom line.
Shift Communications
NOVEMBER 28, 2014
While many Americans probably (and rightfully) see Black Friday as some kind of contact sport where shoppers duke it out Hunger Games style in big box stores, the retail and marketing worlds view it as one of the year’s most important days.
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When it comes to maintaining accurate contact information for journalists and influencers, your homegrown database likely isn’t cutting it.
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