Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]
Sword and the Script
MARCH 1, 2022
This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Meltwater beats earnings.
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