article thumbnail

All Hotels Need a PR Plan

5W PR

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. For all types of hotels and whether or not a PR professional is in their budget, it’s still important to get the word out and keep getting it out. Find What’s Unique. PR Benefits.

Hotels 74
article thumbnail

How to Prepare a PR Crisis Plan

Prohibition

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. For example: A lawsuit alleging dangerous product defects. Final Thoughts.

Crisis 62
article thumbnail

10 Video Optimization Cures for Your Brand’s Ailing YouTube Channel

MaccaPR

” Many YouTube channels have playlists with vague titles, such as “Sales Leadership,” “Human Resources” and “Customer Service,” which mean little to your customer prospects. The Condition: Disorienting Playlists. Souce: Gibson Guitar YouTube ). Condition: Anemic Description Box Copy.

YouTube 54