Ishmael's Corner

JUNE 21, 2020

The Art Of Storytelling In Business Communications And Public Relations. By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences.

Trade Shows 165

Trade Shows B2B Storytelling Marketing 165

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser.

Crisis 87

Crisis Employee Trade Shows Local 87

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

JANUARY 3, 2022

If companies do not incorporate these new values, they will have to prepare to face a crisis. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. And we advisers must guide them in that path. Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon?

Marketing 176

Marketing Employee Content Marketing Training 176