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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Last month, Inc. Write the book on it.

Brand 196
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. PR tech mentions Video makers.

Analysis 151
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5 New Social Media Tools That You Should Know About

Cision

This adds a deeper relevance to contextual hashtags, presumably will make search more helpful, and of course may create some concern about privacy for some users. Reddit “Upvoted” What would it look like if Reddit was professionally curated and didn’t allow comments on its articles? Presumably much more robust.