Remove Creativity Remove Crisis Communications Remove Local Remove Product Launch
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Small Business Public Relations

5W PR

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online.

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Spotlight on a Solo PR Pro: Meet Shirley Johnson

Solo PR Pro

Pretty much all day I would watch movies, and then I’d go into the editing room and take bits and pieces of the movies and come up with creative promotions to get people to watch,” she says, adding that she loved the job, even though it was very challenging. Shirley is not wasting any opportunity to connect with her passions.

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The Public Relations Agency: Your Secret Weapon

Doctor Spin

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. Internal communications. Crisis communications.

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How to Prepare a PR Crisis Plan

Prohibition

11 Steps to Effectively Managing a PR Crisis. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Team roles and responsibilities need to be clear if your crisis communication plan is going to work. 2. Outline specific roles of each team members.

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