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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. This piece originally appeared on Contently’s The Freelance Creative. The Check, Please!

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The Media Kit: What To Include

Doctor Spin

PR Resource: Journalism vs PR What is a media kit? Corporational Determinism—The New Paradigm for Product Launching. Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience. In Wikipedia. In Wikipedia. What is an EPK?

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How to Get On in New Communications: Be Nice

ZudePR

An example of a hero of free authority: Jimmy Wales of Wikipedia.” Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. That’s why we share – often for free. Internet lifestyle junkie.