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11 Content Marketing Mistakes to Avoid

Cision

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Write “good” content. Edit your media.

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Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

The trouble with defining a company’s voice is that rigid guidelines can stifle you. Still, dismissing the platform outright is a misguided mindset, according to AdWeek’s Dan Tynan , who declared it “the Facebook of B2B marketing” in 2017. — Whirlpool Corporation (@WhirlpoolCorp) September 24, 2018.

Brand 111
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. style vs substance. There are two ways to approach media richness.

Ethics 52