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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294
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Top 9 CES2022 PR Lessons for Automotive & Mobility Suppliers

Bianchi Biz Blog

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. CES has created a ‘show-within-a-show’ for vehicle technology.

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PR Hacks: Sure-fire Shortcuts to Public Relations Success

Bianchi Biz Blog

Rather than focusing your pitches on your specific product or service , or even just on the breaking news headlines of the day, it’s often better to approach things in the context of the overall trends or industry “pain points” and show how your client or messaging fits. Issues and Trends are the ‘Secret Sauce’. Author: Jim Bianchi.