Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” Heather Ripley writes about the importance of insuring that all crisis responders understand their responsibilities and are practiced.

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Crisis Crisis Communications Journalism YouTube 120

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. People aren’t consuming news reports like they did 20, 30 years ago. Some of your local TV stations kind of do the same thing, usually at the end of the segment. They go to the news. Dave Oates: Right. Steve Smith: Right.

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Sword and the Script

NOVEMBER 11, 2014

The party room rivals any I’ve seen in the local area. I can personally attest to the fact the pricing is very competitive with other options for hosting parties in the local area. Sure your insurance costs might go up – but you could also charge admission. Marketing marketing strategy viral marketing'

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Marketing System Viral Insurance 114

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60