6 Ways To Use PR To Build Brand Marketing
ImPRessions - Crenshaw Communications
MAY 22, 2017
Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. This is where PR excels. Showing a brand’s humanity.
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