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The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. Local news and indy journalism more trusted. “I AI writes the editorial calendars.

Marketing 196
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Public relations in 2018

Stephen Waddington

Unfortunately the same isn’t true for local media. By comparison the speech recognition built into Apple iOS and Google apps is incredible. Bots have been developed to help with customer service, support and sales. It’s become social and uses data. It continues to struggle as ad revenue moves to Facebook and Google.

Publicity 164