PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube. Show some personality.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Prohibition

JUNE 27, 2023

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71

Brand Branding Marketing Fashion 71

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. Further to this, the whole point of using video content in PR is to convey some form of message, whether that’s to promote a product launch or highlight your company values.

Video 62

Video Product Launch Film Social Media 62

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully. Why use a planning tool as a strategic lever?

Tools 354

Tools Internal International Resources 354

Beyond PR

AUGUST 18, 2016

Their logos, fonts and colors instantly impart their companies’ values: freedom (red, white and blue, anyone?), While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. This free checklist will walk you step by step through your product launch strategy. Save time and money.

Brand 40

Brand Branding Product Launch Guidelines 40