Community, Data-Driven PR, Local and Measurement

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Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

JULY 28, 2017

While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. We’d counsel G.W.

Case Study

Case Study Crisis Study Strategy

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. every time we go by one in a local construction site.

B2B

B2B Marketing Construction Analytics

Public Relations Today

Crisis Issue? Own It: Shark Week Case Study, Part 4

What’s the New “Norm” for B2B Marketing?

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