Remove Community Remove Consumer Remove Public Affairs Remove Real Estate
article thumbnail

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Backpack Boy is a macro-influencer.

Trends 77
article thumbnail

What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. However, this past year we wanted to go beyond simply looking at money raised, but also increase the public’s understanding of the Duck Derby’s purpose. The motto for the Duck Derby is “Adopt a Duck.

article thumbnail

#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? What are some of the platforms and I guess you could say tools that you use to really understand what is resonating with the public? It really has to be at the center of what you do.

Data 78