The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
Waxing UnLyrical
DECEMBER 4, 2018
If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. Guest Post by Dawn Buzynski.
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