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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

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Senior PR practitioners lack digital and social media management skills

Stuart Bruce

Just 12% of practitioners with more than 21 years’ experience felt confident in their social and digital media management skills. Despite, or perhaps because of, their own lack of expertise 22% of heads of communications see the changing digital and social media landscape as the biggest future challenge.

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Best of Silver Anvil Winner: Comms Support in the Case of Minnesota v. Chauvin

PRSay

FGS Global provided pro-bono communications and legal support to Minnesota Attorney General Keith Ellison and his team in their successful prosecution of Derek Chauvin for the murder of George Floyd. What best practices can you share for counteracting misinformation or disinformation on social media?

Ethics 143
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Creative New Business Development – Providing Value Through Research

Solo PR Pro

An independent communications consultant’s work is never done when it comes to new business activity and generating new leads. One of our Solo PR PRO Premium members , Kevin Anselmo of Experiential Communications, has done just that by conducting a comprehensive research study of a segment within his target audience: higher education.

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

In the immediate aftermath of an accident or tragedy, communicators might be tempted to immediately provide an accounting or explanation of what has happened. As a result, what the public perceives as misleading information undermines the credibility of the information that follows, even if it’s accurate. Learning from the past.