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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195
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6 PR Tips For Staffing A Media Briefing

ImPRessions - Crenshaw Communications

Not only do you want your spokesperson to succeed, but creating a friendly relationship with a journalist will pave the way for future pitches. If a lack of focus is a frequent problem for a given spokesperson, it’s worth a media training session to heighten their comfort level and preparation for future conversations.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170
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5 Tips To A Successful PR Career

ImPRessions - Crenshaw Communications

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For news organizations and journalists, we typically craft short, detailed pitch emails to get attention, and with bigger news, press releases. Be a good communicator.

Training 159
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How to Hand-Hold Your Clients Through Perfect Live Media Interviews

Rock the Status Quo

Your pitch worked! The very thought of appearing as a guest on live TV can make even the most seasoned media spokesperson quake in their boots and it’s our job to make sure they are prepared. ” He also says “media training must be approached like a sport and not like a bucket list. So what comes next?

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Those days are over.”