ReimaginePR

JUNE 13, 2016

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

NewsWhip

JANUARY 27, 2022

Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. More and more brands are jumping on board to provide consumers with vegan options, aligning with Veganuary’s original mission of creating a global movement that encourages compassionate food choices.

Instagram 148

Instagram Comparison Web Product Launch 148

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 192

Marketing Content Marketing Data Social Media 192

PR 20/20

MAY 24, 2018

But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? Before you can embark into your hackathon, you need to understand who your ideal buyer personas are, and document information about them like goals, pain points, how they consumer information and much more. The list goes on.

Marketing 40

Marketing Comparison Internal International 40

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Or, if there is no direct shopping story, offer up something less-expected like “10 Things to do instead of shopping on Black Friday” and weave in an appropriate brand mention.

Film 180

Film Small Business Pitching Comparison 180