A communicator’s guide to mitigating the risk of greenwashing
PR Conversations
JULY 14, 2016
The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture.
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