Edward Bernays—The Father of PR
Doctor Spin
NOVEMBER 25, 2023
link] Bernays certainly was something of a character: His most famous book is titled “ Propaganda ”—in which he outlined how to manage the perceptions of crowds, much like modern Niccolo Machiavelli or Sun Tzu. He placed the idea in articles, newspapers, celebrity endorsements, and events. 1 Edward Bernays. 2023, November 13).
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