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Edward Bernays—The Father of PR

Doctor Spin

link] Bernays certainly was something of a character: His most famous book is titled “ Propaganda ”—in which he outlined how to manage the perceptions of crowds, much like modern Niccolo Machiavelli or Sun Tzu. He placed the idea in articles, newspapers, celebrity endorsements, and events. 1 Edward Bernays. 2023, November 13).

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Fortunes Crown: Maxim Behar - An Incredible Man Who Overcame Adversity With Creativity, Ethics, And Responsibilities

Maxim Behar

After graduation, he worked as a journalist for 15 years and then launched one of the first private daily newspapers in Bulgaria – Standard News. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical!

Ethics 52
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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Our guest has had a remarkable career beginning as a newspaper correspondent. In the past 30 years, I have met many editors-in-chief of publications and newspapers, but I haven’t called any of them asking to do me a favor and publish something. Maxim: 2 cents worth of Work Affairs, which was a big newspaper.

Hotels 64
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Maxim Behar talk with Desi Banova in "Here and Now" on Nova TV

Maxim Behar

I was a journalist for many years, eventually ending up at “ Standard” newspaper as deputy editor and one of the founders. And so, a group of colleagues left the Standard newspaper and I decided to find my own little company in a tiny apartment, with nothing, no money from the beginning just. How did the idea for the book come about?

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Maxim Behar in the "Reasonably. Responsibly. Dialogically" series

Maxim Behar

Speaking of which, I have a book called “Generation F”.I One of my books is called " The Global PR Revolution" and I really keep thinking about the term “revolution” as much now as when I was writing the book. they would answer: “A Bulgarian newspaper, please”. It’s 2023, who’s reading newspapers.