Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 144

Analysis Tools Software SMB 144

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Waxing UnLyrical

APRIL 30, 2013

.” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” ” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. No harm intended.

Social Media 111

Social Media Reddit Media Facebook 111

PR in High Definition

AUGUST 29, 2017

Whilst community management may suggest a single location, your community is built up of multiple locations throughout the internet: Facebook, Twitter, YouTube, LinkedIn, Google+, Reddit, forums and comment sections on your blog or earned coverage.

Reputation 54

Reputation Brand Branding Reddit 54

Where the Fishermen Ain't

OCTOBER 26, 2015

Changes in how programs and platforms use the Internet mean that, sooner than we think, meaningful hierarchies that communications professionals can reliably appeal to will be rare. Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift.

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

Where the Fishermen Ain't

AUGUST 27, 2015

Changes in how programs and platforms use the Internet mean that, sooner than we think, meaningful hierarchies that communications professionals can reliably appeal to will be rare. Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift.

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20