Cision

MAY 6, 2015

The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations. Google Analytics / Tag Manager.

Engineering 120

Engineering How To Measurement Analytics 120

Waxing UnLyrical

NOVEMBER 1, 2010

This year we’ve seen the adoption of the Barcelona Principles at AMEC’s European Summit on Measurement, IPR coming out strongly opposing AVE (ad value equivalency) as a PR measure, and now an AMEC-PRSA partnership. We’ve had the Institute for Public Relations talking about best practices for years. Wanna Subscribe?

Measurement 103

Measurement Education Facebook Course 103

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. Instagram recently added tags for paid posts, and opened up its analytics.

Publicity 164

Publicity Ethics Data Community 164