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Content for Brand Awareness vs. Conversion

5W PR

We often talk about marketing strategies for conversion, the bottom of the purchasing funnel. Finding a balance between top of funnel and bottom of funnel content A lot of companies spent time and effort creating high-quality content for the middle and the ending stages of the buying journey for their customers.

Brand 88
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Inbound PR With Iliyana Stareva

The Resolution Blog

Iliyana worked in PR for years before moving to HubSpot as their Global Partner Manager where she helps customers develop and implement inbound strategies for their own clients. Inbound is pull vs push with content. It’s using your own channels (like your blog and social media) to attract people to your business. Yes, certainly.

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How to Generate Leads From Social Conversations

Cision

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise. Social Listening: Text vs. Visual. Common misspellings of any of the above.

How To 198
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How to Generate Leads From Social Conversations

Beyond PR

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise. Social Listening: Text vs. Visual. Common misspellings of any of the above.

How To 57
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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers. And they all blog.

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#19: Building a framework for reputation management

NewsWhip

Reputation risk vs. enterprise risk | Jump to text. It comes down to every customer service interaction. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Well, I generally start with a funnel. Planning for failure | Jump to text. It comes down to product launches.