Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. The price tag was $17.8

Tools 99

Tools Survey Pitching Analytics 99

PR 20/20

JULY 19, 2018

Content production is one of the more time-consuming functions of a modern marketer. Most people spend 2-3 hours writing a single blog post, and many brands publish multiple times per week—sometimes multiple times per day. The latest in time-saving content tools? Build a better content strategy with MarketMuse.

Tools 41

Tools Strategy Analytics Data 41

Sword and the Script

DECEMBER 20, 2022

Pay to pay, content grows; influencer marketing cools. “I c) More companies create their own content and channels to reach audiences instead of traditional media channels. c) More companies create their own content and channels to reach audiences instead of traditional media channels. AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

JANUARY 3, 2019

Since you’ve probably already set your personal goals, what about your professional ones? How will you make your marketing program even savvier in 2019? For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018.

Blogging 54

Blogging Marketing Content Marketing B2B 54