Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. Jason Brown , Founder/Principal, PublicCity PR. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. If you thought the subject line was your starting point, think again! It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Stephen Waddington

NOVEMBER 19, 2017

I’ve also included a call to action that may be helpful in your planning for 2018. I’ve also included a call to action that may be helpful in your planning for 2018. If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.

Publicity 164

Publicity Ethics Data Community 164