Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. It’s a work in progress.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 10, 2019

Predictions reflect facts, experience, and often a bit of hope for the future. And now on with the marketing and PR predictions for 2020. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Predictability is dead – 2020 killed it. PR and communications predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Every year I pour over dozens (hundreds?) of revenue in marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. Photo courtesy of Unsplash.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 63

Marketing Pitching Corporate Tools 63