Stephen Waddington

SEPTEMBER 29, 2021

I’ve 15 topics to get through in the next 20 minutes or so. The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. That data is from the 2020 PRCA Census. None of the top 20 UK agencies participated in the recent PRWeek pay gap study.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . You’ll find my own prognostication at the very bottom.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Survey 94

Survey Industry Leadership Study 94

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. Photo courtesy of Unsplash.

Trends 52

Trends Trade Shows Agency Communications 52