Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. SEMrush goes IPO.

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Sword and the Script

DECEMBER 20, 2022

Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ There are so many thoughtful contributions – from people working on both the in-house and agency sides. Baz Luhrmann, The Sunscreen Song, 1998.

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Sword and the Script

DECEMBER 10, 2019

Finally, if you’d like to be invited to make a prediction next year – here’s where to sign up. Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. 1) Marketing embraces sustainability.

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