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Stop Smearing Goldfish: That Attention Span Statistic is Dubious

Sword and the Script

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. For most technology companies, it’s the opposite: selling software that automates repetitive tasks. That goldfish statistic just won’t die. There are hundreds (thousands?)

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The Anatomy of Attention

Doctor Spin

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. This could involve collaborating with academic institutions or investing in in-house studies to explore how digital media consumption affects employee performance and consumer behaviour.

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