Big Data Corporate Interviews Public Affairs 
Cision
SEPTEMBER 22, 2016
In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall.
PRSay
OCTOBER 12, 2016
In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.”
Ethical Voices
AUGUST 29, 2022
In the public relations business, I’ve had one ethical dilemma. The work was in a 13-state region, and I was doing public affairs and grassroots advocacy. It’s being used by big firms. How do we use this big data that we capture? Listen to the full interview, with bonus content, here.
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