Big Data Consumer Data-Driven PR Employee 
5W PR
JUNE 6, 2022
Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. One of the most important public relations elements is communicating with media outlets as well as journalists.
Shift Communications
OCTOBER 31, 2016
During that time, I met exactly four PR professionals, all of them IBM employees. Out of almost 20,000 people, I was the only person I knew of representing a PR firm. Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent.
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