Remove B2C Remove Employee Remove Pitching Remove Trade Shows
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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3% Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. 4) Do employees trust their brand?

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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. Do know that you don’t always need a Big Idea. The reason?

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