B2C Consumer Real Estate Social Media 
Rock the Status Quo
NOVEMBER 12, 2014
It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media.
Waxing UnLyrical
DECEMBER 4, 2018
Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. Backpack Boy is a macro-influencer.
The Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. What exactly is social aggregation and how does it fit into Digital PR? . Bazaarvoice). comScore).
The Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. What exactly is social aggregation and how does it fit into Digital PR? . Bazaarvoice). comScore).
Waxing UnLyrical
MAY 27, 2016
I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”
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