Waxing UnLyrical

DECEMBER 4, 2018

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. Backpack Boy is a macro-influencer.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Sword and the Script

OCTOBER 16, 2018

I get that it can be a nightmare and very time consuming but it’s worse to encounter technology limitations once started because of the lack of attention. See these related interviews: Managing Media Relations for a Publisher; Off Script No. If you weren’t doing what you do now you’d be …real estate or finance.

Marketing 56

Marketing Real Estate Analytics Interviews 56