article thumbnail

3 Ways to Blow out Influencer Marketing Results

Flack's Revenge

Go big, go small – perhaps there’s another variable worth considering in your influencer marketing. The application of this field to marketing was very nicely illustrated in this Moz blog post. It’s heady stuff for marketers and worth the slog. Marketers want it all). Stay tuned!

article thumbnail

3 Content Marketing Hacks Driven by Listening

Beyond PR

Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver impactful results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Discovered by Porsche: the Art of Storytelling

Presspage

Changing Markets: Current State and Challenges In his presentation, Jasper addressed the current state of content and marketing. Data and Relationships : First-party data has become a prized possession for brands seeking to build lasting relationships with their customers, and essential for future-proof digital marketing.

article thumbnail

Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? Source: Forbes ).

Film 48
article thumbnail

The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. I’ve also found it to be one of the most reliable tools for discovering journalist contact details, as well as pulling lists of journalists in various sectors that I am targeting (such as lifestyle, automotive, entertainment etc.).