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It’s As If Those Parkland Kids Learned from a Pro

Waxing UnLyrical

Guest Post by Paula Kiger. Paula Kiger lives in Tallahassee, FL, and believes her Twitter bio says it best: Wife of one, Mom of two, Friend of many. She is a writer, social media specialist and author of the Big Green Pen blog. You have to promise me you won’t share this.”.

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#measurePR Recap (May 2016): Measuring Media Relations

Waxing UnLyrical

Paula Kiger also had this to say: A2 seems like much of the solution is educating the clients (and your own team sometimes) re: why (and how) other metrics matter #measurepr. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Ease into biz results. ” #measurepr. See you soon!

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#measurePR Recap (April 2016): Influencer Marketing

Waxing UnLyrical

Paula Kiger added: A4 I can say from the influencer side of things, it means a great deal when brands explore what KINDS of incentives we prefer! Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. They should be paid for that #measurepr. The old model is dead or dying. measurepr.

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Putting the “We” in Community

Waxing UnLyrical

Here’s what Paula Kiger had to say: “We don’t currently do anything at Lead Change/ Weaving Influence to welcome new community members … BUT one silly thing I do personally that may be more meaningful to me than the recipient is marking every hundredth FB friend and every hundredth Twitter follower.