Shift Communications

JANUARY 22, 2018

In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. Christopher S.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today. Years ago, I did a crisis communications certificate through PRSA.

Ethics 80

Ethics Data Crisis Apparel 80

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. Other media, usually more credible and mainstream publications, notice the outrageous stories that gain traction and can’t resist reporting on it also. It’s become a favorite tactic of some apparel brands. PR crisis communications marketing outrage PR crisis'

Company 110

Company Apparel Airlines Crisis Communications 110