PRSay

FEBRUARY 24, 2017

It’s also a skill the communications team at Southwest Airlines has mastered. Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard. Set up meeting with colleagues and internal stakeholders to talk about the dashboard.

Social Media 115

Social Media Airlines Media Meeting 115

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Southwest Airlines’ soft landing. Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. But consider how Southwest Airlines handled a tricky passenger situation in September. Well handled.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Reputation Us

APRIL 12, 2017

This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Good grief! CRISIS IDENTIFICATION PROCESS.

Crisis 74

Crisis Airlines Viral Corporate 74

Presspage

MAY 11, 2017

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. But if misused, things on social media can take a turn for the worse. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

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Airlines Crisis Wikipedia Social Media 206

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Even the hijacking of a brand’s social media account can be damaging. A typical task force should include the CTO, CMO, CCO, and involve a designated media spokesperson who is well qualified and prepared to update stakeholders, including press and social media. The Viral Customer Complaint.

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Reputation Viral Employee Customer Service 130