Why Boeing’s Reputation Radar Failed
ImPRessions - Crenshaw Communications
MAY 15, 2019
Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax. A consumer-products company, on the other hand, typically has a fine-tuned sense for a reputation threat.
Let's personalize your content