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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

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Why aren’t employers giving PR employees the benefits they want?

Communications Conversations

Want to up your content marketing chops by going to Cleveland to hit Content Marketing World? Less real estate costs, potentially? I’d love to hear real, honest reasons about why more companies can’t do this. I mean, we’re talking about $300-400! ” Really smart.

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Essential Role of PR in Crypto & Blockchain

Victorious PR

One of the Key Aspects of Blockchain PR is Media Relations The best PR agencies have established relationships with crypto journalists and influencers, which can help brands gain media coverage and generate buzz. Partnering with the best PR agency, like Victorious PR, can be the difference maker for a business in this growing industry.

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PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

Content marketing (including PR) that impacts the bottom line (for B2B companies). It’s really helped us grow as an agency ourselves too by putting us on the map and generating loads of inbound leads. If you believe in what you’re doing / selling then commit to a solid integrated marketing and sales strategy and GO FOR IT.

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Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]

Sword and the Script

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. 3) The bold “content marketing” bridge. Give our services a try.

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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. In a word, content. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients.

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