5W PR

MARCH 21, 2022

A number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have already joined the Metaverse. Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Different brands are at different stages of joining the Metaverse.

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Brand Branding Apparel Fashion 88

PRSay

AUGUST 16, 2022

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. YouGiveGoods makes online collection drives simple.

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Company Nonprofit Apparel Local 157

Shift Communications

SEPTEMBER 17, 2015

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. Throughout your career, you’ve worked with both large brands and small brands. Some of the commonalities of my days are people and plans.

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Agency Apparel Pitching Creativity 60

Prohibition

JANUARY 20, 2023

The Stranger Things brand is strong, and even those who aren’t fans have some idea of what the show is about, so this type of visual campaign is the perfect way to grab attention and get people talking on social media! For our first campaign round up of 2023, we’re starting with a throwback!

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Fashion Apparel Instagram Social Media 62

5W PR

FEBRUARY 28, 2020

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves with a charitable cause. Furthermore, some brands are entirely built upon the mission to give back. One for One. Rotating Causes. A Common Goal.

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Company Apparel Nonprofit Consumer 88

Cision

AUGUST 2, 2016

So how can your brand keep up? Many California brands, Orange County brands in particular, tend to have a specific perspective. What are some of the biggest challenges facing fashion brands? There needs to be a clear and consistent message at the heart of those brands seeking to make a long-term impact.

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Fashion Apparel Pitching Consumer 120

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

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Apparel Public Affairs Training Corporate 106