The Difference Between Paid and Earned Media, and Why You Need Both
Victorious PR
NOVEMBER 21, 2022
Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. That being said, paid media is also YOU writing about YOURSELF. It’s all about effective paid advertising. If you are successful at targeting your ideal audience, ads can be very useful. Earned Media.
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