Doctor Spin

DECEMBER 21, 2023

Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience. How long should a media kit be? Using a webpage (perhaps with several linked sub-pages) makes the issue of delivering a brief media kit irrelevant. media buyers).

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Sources: destinationCRM , PRWeb , PRWeb ).

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Mark My Words

DECEMBER 29, 2015

Take Walter Palmer , the American dentist who shot the wrong Cecil while on safari and was dropped in the lions’ den of social media. It aroused the ire and delight of social media, ripped through the papers and received the inevitable warning from the Advertising Standards Authority, guaranteeing extra story mileage.

Journalism 60

Journalism Wikipedia Film Interviews 60