Stern + Associates

FEBRUARY 17, 2014

In marketing, there’s a well known adage claiming consumers need to be exposed to a message at least seven times before it registers meaningfully. This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. And it’s not necessarily a good thing. It begins with a few happy people. It’s scary.

Pharmaceuticals 71

Pharmaceuticals Television Marketing YouTube 71

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. However, I believe practitioners who emphasize marketing communication and media relations in their work are pushing hard to maintain the interpretive approach.

Reputation 52

Reputation Social Media Internal International 52

Mindful Marketing

FEBRUARY 14, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing As a Seinfeld fan, one of my favorite episodes is when George’s eye catches a piece of flying grapefruit, causing him to confuse everyone with his involuntary winking.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. These articles from The News Market and Inc. Exhibit B: Also Starbucks. Don’t: Make it Siloed. For inspiration, check out Coca-Cola’s press center.

How To 48

How To Media Print Real Estate 48