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The Public Relations Agency: Your Secret Weapon

Doctor Spin

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Public affairs (PA). Crisis communications.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike. Talking Points. Agency of the future | Jump to text.

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#15: Real-time decision-making with Kate LaVail of McDonald’s

NewsWhip

And so those three groups work along with a number of external functions within McDonald’s, such as public affairs and government relations, sustainability to really develop a honed intelligence that is both strategic and also very much focused on the reputational role of McDonald’s. And then we also have reputational risk.

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PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). He gained valuable skills in his internship in Washington, DC, where he dealt directly with senior level management to develop government affairs materials and engage members of Congress.

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