Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

ReimaginePR

AUGUST 29, 2016

It’s called the cover photo, and most brands fail to fully optimize this real estate. That’s why, instead of measuring so called “Vanity Metrics,” such as likes, fans and followers, consider measuring click through rates. The level of precision marketing can be scary, to be honest. Consider Paid Ads.

Social Media 149

Social Media Marketing Media Facebook 149