Study: Marketing Budgets Take Aim at Digital, Social and Mobile
Sword and the Script
FEBRUARY 24, 2015
B2C services companies saw the greatest shift from 5.8% Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. a year ago to 13.4%
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