Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Increased marketing spend in uncertainty drives profit.

B2B 78

B2B Marketing Survey Study 78

Katie Paine's Measurement Blog

JULY 20, 2023

Understand the human side of risk To succeed at risk communications—and to be able to measure your success—requires understanding human behavior and how humans make choices. First of all, research shows that people don’t seek information unless they think they need it and it will benefit them in some way.

Chemicals 52

Chemicals Brand Branding Survey 52

Landis PR

JANUARY 3, 2022

Photo courtesy of Unsplash. Note: PRGN originally posted this blog on its website. What a year! Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Needless to say, all of them used some form of communications effort. Needless to say, all of them used some form of communications effort. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52