Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession
PRSay
APRIL 5, 2023
Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. The PR pros we surveyed had specific thoughts on how these tactics should be measured. At the bottom of both lists were measuring share of voice, sentiment and leads.
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